When we first set out to build Court10, we made a clear decision: sustainability wouldn't be a marketing angle; it would be a non-negotiable, embedded at the heart of our intentions and practices.
As a new brand entering the racket sportswear space, we’re aware of the environmental footprint fashion can leave behind – which is why we’ve made it a priority to reduce our impact where we can. Not just because it's the right thing to do, but because it’s imperative to the future of our industry.
Sustainability for us is about accountability. And with that, it's about valuing the environments and communities we live in. We know that building a new brand gives us a chance to make better decisions from the outset, instead of retrofitting fixes later on.
So far, we’ve taken a few solid steps in the right direction:
- Our garments are made using high-quality, recycled polyester, giving new life to materials that might otherwise end up in landfill (where they can take up to 200 years to decompose).
- All packaging is recycled and compostable, without compromising on the protection of our products.
But we’re not going to claim it’s all perfect. Because at the moment, it’s not. Right now, several aspects of our manufacturing process fall short of where we want them to be. We can’t yet guarantee that dyes are low-impact or that energy used in production comes from renewable sources. We also know there’s waste generated during the manufacturing stage that isn’t being recycled, which is equally on our list to fix.
As a start-up, budget and scale matter. The most sustainable options are often the most expensive, and without a track record or large order volumes, gaining access to the most progressive manufacturers hasn’t been easy. We've partnered with responsible companies, ensuring quality and consistency, but our approach to this is changing.
We're already exploring partnerships with European manufacturers who specialise in sustainable production – from eco-certified fabrics to reduced energy consumption and shorter shipping routes. Our goal is to produce closer to our customer base, reduce carbon emissions, and work with suppliers who share our values.
Across the broader industry, we’ve seen sustainability become a bit of a buzzword, increasingly featuring in glossy campaigns but rarely being backed by transparent processes. We want to be different. If something isn’t where we'd like it to be, we’ll say so. And when we make progress, we’ll share it.
Our promise is simple: incremental progress, shared openly and honestly. We won’t greenwash. We won’t overstate. But we will keep doing better – step by step, product by product.
