From late nights on court to launching Court10, we’ve been driven by a singular ambition: to engineer kit that fits the rhythm of the game.
Our vision wasn’t born in a boardroom. It started in the way of so many good things – two friends out on court, rallying the ball back and forth. Like countless times before and since, that session sparked a thought: "Why is it so hard to find kit that actually feels built for the sport?"
We've played together since meeting at university – from the days and nights we spent on our favourite court, when we should've been studying (no prizes for guessing which court number). And throughout the period thereafter, we've returned to this question, again and again.
Right from the start, the frustration was clear: racket sportswear felt like an afterthought. Most players, including us, were wearing gym kit or generic athletic brands that weren’t quite right for the pace, angles, and demands of the game. Too rigid. Too hot. Not enough attention to the details and specificities of being on court. If you’ve played long enough, you know when your gear isn’t working. And if it's not helping, it's hindering.
The early goal was simple: build premium, fitted, flexible kit, tailored to the needs of racket sports. We started with the idea of a short sleeve top – one that didn’t sag or ride up, and that moved in sync with the body. From there, the range evolved to include a technical long sleeve and court-ready shorts, with each piece developed to meet the same standard of comfort, performance, and consistency.
The name 'Court10' might function as a memory, but it also serves as a mission. The court is where everything happens. It's where we train, win, lose, learn, and compete. It's where we make connections, form rivalries, and forge alliances. It's where we construct and reconstruct our ambitions. For us, Court10 means effort, accountability, resilience – all values we’ve carried into the brand itself.
From day one, we’ve committed to keeping things honest and intentional. The principles of sustainability, authenticity, fairness, and sportsmanship join these values, guiding everything we do – from materials and suppliers to our commitment to meeting (and exceeding) customers' expectations.
We’re not building this just for ourselves. Court10 is for the players who care about comfort and quality, who value consistency in fit, and who want their kit to match the precision of their game, whether battling through a club league or hitting casually with friends.
But we also can't pretend this isn't personal. We're players, first and foremost; big-time fans of the sport in all its forms, and of the athletes who inspired us. We salute players past and present, including a certain determined Scot (and former British No.1) who had a big impact on us, early on. We salute the grit and timing and clutch of the keenest competitors. We salute those who play for the love of the game.
